BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future growth potential. It is more of a strategic p
CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a strateg
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